Hi, I'm Erin.
Copywriter. Story Coach. Woo-translator.
I didn't plan to become a copywriter.
I was busy doing other things—like traipsing through the wilderness wildcrafting herbs, running a wellness center and yoga studio, helping people come back into their bodies as a somatic therapist, traveling around North Carolina as a Humanities Scholar, leading group embodiment retreats, and doing improv on stage just to keep things interesting.
I’d been at it for two decades: hands-on, heart-first, story-rooted healing work.
In early 2020, I was preparing to teach at the Center for Embodied Education and train other practitioners to do this work.
And then...the pandemic hit.
Everything moved online. The school needed help translating body-based work into a digital format. So I stepped in—writing curriculum, scripting videos, helping bring nuance and depth into words.
What I found surprised me:
I was really good at writing about this stuff. And I loved it.
Translating complex, soulful work (energy healing, nervous system rewiring, the magic that doesn’t fit in a sales funnel) into something clear and resonant? That lit me up. Especially for those of us doing life-changing work that’s nearly impossible to explain in one sentence.
That’s how I started helping other coaches, healers, and creatives find the right words for the deep work they do.
And then...because apparently I needed a plot twist,
I got COVID. (The kind that lingers.)
I spent over a year staring at the ceiling, wondering why my excellent lifestyle and self-care didn’t create a fortress of immunity.
At one point, I found myself thinking:
Should I have been eating burgers and American cheese this whole time?
Scrolling instead of taking walks?
Seriously. WTF?
If you’ve experienced long-term illness, you know how it can unravel everything—your life, your identity, your sense of what’s true.
Eventually, I got tired of spiraling (and getting worse), and went looking for something—anything—that might help.
That’s what led me to brain retraining—and a whole new layer of nervous system healing.
I explored The Gupta Program, DNRS, and other approaches rooted in neuroplasticity and self-directed change.
What I found there echoed what I’d known from years spent in the woods, in healing rooms, and with students:
Story shapes the nervous system.
Words carry energy.
Repetition rewires what we thought was fixed.
Whether it’s told in ritual, whispered to the land, or written on a website—story rewilds what’s been domesticated by fear.
So now?
Whether I’m helping you clarify your brand story or rewild your nervous system, the intention is the same:
To come home to yourself.
To your voice.
To what’s true.
And mostly—to be kind to yourself while you do it.
Because through it all, I keep circling back to this:
The right words don’t just explain what you do.
They embody it.
Curious about about the healing side of my work work?
Learn more here.
Want to know more about my training and experience?
You can explore that here.
I'm all about...
CONNECTION
Words aren’t just words—they create relationships. The right ones build trust, spark curiosity, and invite people into something bigger.
DEPTH
Your work isn’t surface-level, and neither is mine. I listen deeply, ask the right questions, and help you uncover the words that fully reflect the heart of your work.
EMPATHY
I get it. The struggle to squeeze the entirety of your soul into a well-crafted sentence—I’ve been there too. You’re not alone in this. I’ve got your back the whole way through.
A LITTLE WOO
Reiki, body-centered practices, visualization—I bring a holistic approach to messaging. Because sometimes, finding clarity isn’t about thinking harder—it’s about tuning in, grounding, and letting your message come through you.
Presence
Very few people are really present in conversation anymore. This is a skill and a personality trait that Erin possesses. When we’re together, we’re really together, and I appreciate that very much.
Ellen, Transpersonal Psychologist and Artist
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Curious to know more? Six things about me you might not guess:
I love tea, and if you came to my house, I’d offer you a cup. And keep offering until you said yes. Because saying no isn’t really an option. (It's an Irish thing).
I play fiddle, mandolin, and banjo, mostly in the
"old-time" tradition. Think songs about drinking, love, raising a ruckus, and losing an eye—sometimes all in one song!
I’ve lived in an Airstream and a tipi. I spent my 20s traveling around, studying with writers, wild-crafters, nuns, scientists, poets, magic-makers, neurobiologists, and healers. I love meeting all kinds of people.
Yes, that is my natural hair, and yes, it’s naturally curly. I found my first strand of silver at 12. (I’ve been told it’s a sign of wisdom, but I used it to buy a six-pack at 16. So…you be the judge.)
I’m a dual U.S./Irish citizen and a student of Irish Gaelic. While my Irish isn’t perfect, I know “Is fearr Gaeilge briste, ná Béarla cliste”—“Broken Irish is better than clever English.” Translation?
