Hi, I'm Erin.
I’m a rare cross-breed of strategic storyteller, creative copywriter, and experienced integrative practitioner. And if you think effective marketing is all about algorithms and SEO, think again.
It’s about creating authentic connections and telling a story that resonates with the people you serve.
As a strategic storyteller...
I’m not here to tweak your website copy or throw in fancy buzzwords (Seriously, if I have to write "superfoods" one more time, I might scream!).
I’m here to help you use targeted, effective storytelling to communicate the power and depth of your work to the people who need you.
Because I know you’re not just looking to grow your email list and slap some “yoga for dummies” style class descriptions on your website.
You want to inspire people, create real human connections, and make a good living doing what you love.
I'm all about...
CONNECTION
Writing and creating is heart-centered work at its core. Building genuine relationships is at the heart of what I do.
DEPTH
Your work isn’t surface-level, and neither is mine. I dive deep to capture the essence of what you do.
EMPATHY
I get it. The struggle to squeeze the entirety of your soul into a well-crafted sentence—I’ve been there too. You’re not alone in this. I’ve got your back the whole way through.
A LITTLE WOO
Reiki, body-centered practices, empowered visualization: expect a truly holistic experience. Sometimes dropping into the heart calls for extra support.
From integrative practitioner to copywriter — how'd that happen?
For over two decades, I’ve worked as an educator, somatic therapist, and clinically trained herbalist. I loved connecting with people, helping them find balance, relief, and a sense of wholeness.
Whether I was harvesting herbs, running my wellness center, or helping people feel at home in their bodies, one thing stood out: stories. Like herbs, they’re potent and powerful—and when used right, can transform midnight anxiety into the kind of sleep you get after Yoga Nidra and some foot reflexology.
Every client, every session, every remedy has a story. When I handed over a bottle of St. John’s Wort, I wasn’t just giving them an herb. I was handing them the story of the morning rain, the latest research, and how in ancient times a sprig was hung on the front door to ward off the spirits of melancholia.
I could’ve just handed them the bottle and called it a day. But I’m kinda old-school, and to me, the story is an essential part of the remedy.
The right words can spark transformation just as effectively as a carefully crafted herbal blend or a well-taught yoga class. That’s when I realized my real passion wasn’t just in physical health.
It's in the way stories can literally heal us. (Google ‘psychoneuroimmunology’—it’s a fancy word for how the right story can rewrite your biology.)
These days, I’m using my storytelling skills to help coaches, healers, and creative entrepreneurs communicate the transformative power of their work.
My favorite thing? Taking the complex language of our field (somatic therapies, biodynamic breath work, ancestral lineage healing, Polyvagal theory) and turning it into stories that are clear, compelling, and digestible.
I’m an attentive listener, have a somewhat irreverent sense of humor (I am from New Jersey, after all), and genuinely love helping my clients kindle their inner spark so they can authentically connect with their customers and clients.
I earned my BA in Creative Writing and Holistic Studies at the Vermont College of Fine Arts and have been on the faculty of The Center for Embodied Education.
I’ve been crafting stories my whole life—whether it’s in a classroom, a clinic, or the stage of an improv show. If you're ready to bring your brand to life with words that connect, I’m your person.
Presence
Very few people are really present in conversation anymore. This is a skill and a personality trait that Erin possesses. When we’re together, we’re really together, and I appreciate that very much.
Ellen, Transpersonal Psychologist and Artist
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Curious to know more? Six things about me you might not guess:
I love tea, and if you came to my house, I’d offer you a cup. And keep offering until you said yes. Because saying no isn’t really an option. (It's an Irish thing).
I play fiddle, mandolin, and banjo, mostly in the
"old-time" tradition. Think songs about drinking, love, raising a ruckus, and losing an eye—sometimes all in one song!
I’ve lived in an Airstream and a tipi. I spent my 20s traveling around, studying with writers, wild-crafters, nuns, scientists, poets, magic-makers, neurobiologists, and healers. I love meeting all kinds of people.
Yes, that is my natural hair, and yes, it’s naturally curly. I found my first strand of silver at 12. (I’ve been told it’s a sign of wisdom, but I used it to buy a six-pack at 16. So…you be the judge.)
I’m a dual U.S./Irish citizen and a student of Irish Gaelic. While my Irish isn’t perfect, I know “Is fearr Gaeilge briste, ná Béarla cliste”—“Broken Irish is better than clever English.” Translation?
