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Frequently Asked Questions

  • What is branding?
    We're not talking about the hot poker kind of brand. But the mark your business makes in the heart and soul of your people. These are the pieces that create a recognizable, memorable, and unique presence: Brand Identity: It's all about your mission, vision, business name, and tagline. The stuff that defines what your business is all about. Ideal Customer Avatar: You’re not everyone’s cup of tea and that’s a good thing! You want to attract the people who enjoy the way you brew the special blend of what you do. You don’t need the naysayers, complainers, and picayune players. Leave them to someone else. Logo Design: The distinct visual representation that screams your brand's unique personality and sticks in people's minds. Visual Style Guide: The secret sauce of typography and brand colors that keeps everything clear, consistent, and unmistakably you. Editorial Style Guide: The tone and voice you use when talking to your audience. Whether it's social media, website, or blog posts, it's the voice that says, “Hey, y’all it's me!” Like a well-stacked gluten-free chocolate layer cake, your brand becomes memorable, delicious, and totally worth sticking around for.
  • Wouldn’t it be cheaper to fill in a web template and write my own copy?
    Yes. But consider this: What’s it worth to you to not spend your precious time learning the ins and outs of web design, development, and hosting? Unless you LOVE sales and learning how to write high-converting copy you’ll spend a lot of time researching, writing, and rewriting when you could have been engaging with customers and clients, developing new products and services, and making sales. Besides, when something doesn’t look or sound polished and professional, it makes you and what you do look chintzy. The real question is, what’s the best use of your time?
  • Will I receive the original files and any related custom imagery (logos, banners, graphics, etc?)
    Yes! These things are created especially for you and your business. They are all yours to use as you wish.
  • Will I get all of my brand information (fonts used, color palette, etc.?)
    Yes! After we complete all of our work together, you’ll receive a customized brand and style guide, full of your fonts, color palette, brand mission, and all that good stuff. Because of licensing agreements, if you want to use your brand fonts in future marketing materials you will need to purchase the fonts we use. I will supply all the necessary information for you to do this.
  • Do you supply photos?
    No. I’d encourage you to work with a professional photographer, because they’ll create original, beautiful photos that show you and your business at their best. A professional photographer will provide me with high-resolution digital photos will create a polished and professional end product. You can also choose to use stock photos. Photos and graphics from Canva.com will be included in our contract. You may also choose to purchase photos from other websites but know that those costs will not be included in our contract.
  • Do you do web hosting?
    Having a website means you'll need a place on the internet to put it. This is called web hosting. There are lots of options out there, like GoDaddy, WordPress, and WIX, so you'll be able to find one that works for you.
  • How quickly do you respond to emails?
    If you send me an email, you can expect to hear back from me within 48 business hours. That means if you email me on a Friday you can expect to hear from me by close of business on Monday. I usually reply much faster than that, but if you don’t hear from me right away I'm making sure to take good care of myself so I can be fully present for our work together.
  • How do I know if we’d work well together?
    That’s why we do a discovery call. It will give us a chance to meet and talk. We might not be a good match if: 1. You just want a website and don’t see your business as an extension of your heart, mind, and body. 2. You’re put off by words like “shitstorm” or “clusterfuck.” I speak in down-to-earth terms and believe spontaneity, play, and laughing until you pee yourself are some of the best gifts of being alive. 3. You’re “too busy” to do the work of making your dreams and vision come alive. I work collaboratively, so you are an essential part of this process. I’m not gonna lie, this process takes a lot of work. It's not a “quick fix.” Because growing a successful business takes a serious investment of time, energy, and money. Is building your dreams worth it? Only you can say.
  • What do you charge?
    It depends on what you need. We can get more specific after your discovery call. The Find Your Voice process is $125 per hour-long session. For most people, it takes a minimum of 8-12 sessions. But for others, it may take more. It’s not a race. And it’s important to be clear and focused before we progress to step two: designing your website and copy. After you complete the Find Your Voice Process and you’re ready to start working on your website and copy, we’ll have another discussion about goals, dreams, and your big vision. And I’ll create a customized plan, quote, and the timeline for our work together.
  • Will our work together be held in confidence?
    Whatever we discuss will stay between us. I take this very seriously. I follow the Code of Ethics as outlined by the International Coaching Federation. I deeply honor and respect your right to privacy.
  • What are your office hours?
    My work hours: MONDAY - FRIDAY, 9 am - 5 pm Meeting Days: MONDAYS & WEDNESDAYS We can discuss other times too if needed.
  • I’d like to work with you, what now?
    That’s great! First, we’ll set up a free discovery call to talk about your project. You can email me directly at hello@erincoyle.com or pick a date in my calendar HERE. If after the discovery call, we both feel this is a great fit, I'll review the budget, goals, and big vision that we discussed on the call. If you’re like "aww yeah, let's do it!” (cue: raucous applause and cheering) I’ll send you a welcome packet and you’ll begin the Find Your Voice process.
  • What’s your lead time?
    It depends on the scope of your project and how quickly you progress through the Find Your Voice process. I usually have several clients at a time. And the work I’m doing with each one is equally important to me. I’ll always give you an honest estimate of how long I think it’ll take to complete your project. If I’m particularly busy, I’ll let you know. Or if I feel there might be a better match out there for your project, I’ll do my best to help you find it.
  • What’s your writing style?
    Well, you’re reading it. So you know I’m fairly plain-spoken, able to go deep and get geeky (as in riffing on clinical studies or reflecting on the finer points of animism and the definition of what’s considered “alive”). But really my writing style doesn’t matter as much as yours—which we'll uncover, nurture, and let shine in our work together.
  • How many revisions are included in your fee?
    I offer two rounds of revisions. If you need more revisions than that, I’ll charge an extra fee to cover the time and effort involved.
  • Why do I need a copywriter?
    You might be a good writer. Hell, you might be a great writer with 4 published novels, a degree in creative writing, and loads of adoring fans. But there’s a difference between writing a novella and writing engaging, interesting, succinct, clear, persuasive copy that speaks directly to your customer's needs and desires. Good copywriting shows off the value of what you do. You will never have to feel awkward about asking for money again. Good copy makes people want to pay you.
  • I notice you use the word "embody" a lot, as in "embody your message". What does that actually mean?
    Have you ever asked your grandma for a recipe and she says stuff like, “oh you put in a little bit of this and a little bit of that…” but she doesn’t give you any measurements? Embodied means something is so second nature, so a part of you, that you don’t even have to think about it. You just do it. After completing the Find Your Voice process, you’ll have the tools to live and breathe your mission and vision. Your business should be as unique as you are and feel as comfortable as the hand-dyed, baby alpaca sweater that your grandma knitted for you. You may never know how to make her apple hand pies, but the sweater is pretty damn nice.
  • How long does the Find Your Voice process take?
    This process is integral to everything we do together. And it’s different for each person. On average it takes 8-12 one-hour sessions. If you know exactly what you want, who your ideal customer is, and what you want the look and feel of your business to be, we may meet several times and get started developing your branding, copy, and graphics. The process of growing a successful business and fulfilling life takes a serious investment of time, energy, and money. Most people find that it takes a while to get crystal clear on what they want to do and how to go about getting there. What’s building your dreams worth to you? Only you can say. And I’d be honored to walk with you through the process of finding out.
  • What if I start the Find Your Voice Process but don’t want to keep going?
    You're in charge, my friend. If at any point you decide that this collaboration is not working for you, you can peace out anytime. Because taking care of yourself and doing what’s right for you is #1. And I’ll do you a good turn too. If I think that we’re not a good match and that you could be better served by another coach. I’ll let you know.
  • What is my role in the process?
    You are the most important part of this process because you know your customers, business, and industry better than anyone. I’m here to help YOU emerge from your cocoon with a clearer sense of purpose, voice, mission, and vision. Expect to engage in soul searching, journaling, writing, and positive habit-building. Basically, you’ll be rewiring your brain so you can overcome self-limiting behaviors and be the force you were born to be. This is a full body, mind, and heart process. And you need to be fully present to make the business of your dreams happen. It will be hard work, no doubt about it. But what you learn will serve you and your business for a lifetime.
  • What is the Find Your Voice process?
    It’s an intensive process that will help you create the business and life you are meant to live. You’ll engage in intensive one-on-one coaching, (with yours truly) embodied practices, visualizations, and writing exercises to help you figure out how to: live a life that’s true to who you are get paid to be you navigate transitions bring more wisdom into your day job connect with your clients and customers get focused on what matters Learn more here.
  • What happens after I complete the Find Your Voice process?
    Now that you’re a heck of a lot clearer than when we started we can get cracking on your branding, design elements, and web copy and content. I’ll create a customized plan, quote, and the timeline for our work together. If that all looks good, I’ll send you a contract so you can pay your deposit, see all of the terms clearly outlined, and sign on the dotted digital line to make it official.
  • Do I have to do the Find Your Voice process? What if I just want you to design or write stuff for me?
    There are a few instances where the Find Your Voice process isn’t necessary. You’ve already gone through the process and you want to refine your offer, copy, or design or you want some creative strategy sessions to get some ideas, work through obstacles, or create new offers. You are already 100% clear about your ideal customer, what you’re offering, and where you want to go. If neither of these describes your situation then you’ll get a lot out of the process. And it’s integral to everything we do.
  • Who owns the creative content? Can I reuse the graphics you create in other projects or websites?
    Graphics, photos, and videos from Canva.com are yours to use as you please. Any images, graphics, or photos that Erin Coyle Design creates will require a creative licensing arrangement if you intend to use them in your own projects. Because of licensing agreements, if you want to use your brand fonts in future marketing materials you’ll need to purchase the fonts we use. I’ll supply all the necessary information for you to do this.
  • What's your payment schedule?
    The Find Your Voice process is $125 per hour-long session. So you can pay as you go. For most people, it takes a minimum of 8-12 sessions. For web design, graphics, and copy I’ll ask for 50% of the total project cost upfront. You’ll pay the remaining 50% once the project is complete. If for some reason it’s just not working out, and you stop the project before completion, you won't be refunded the initial 50%, but you won’t owe the remaining 50%.
  • Will I own the copyright to the work you write for me?
    Yes. And you’ll be writing some of it too. But whether I write it, you write it, or we write it together, once our work is complete and payment has been received in full, all rights for the copy revert to you.
  • What happens if I'm not happy with what we're creating? Can I cancel the project at any time?
    Your happiness is a priority to me. From the moment we decide to move forward with your project, I'll work alongside you to ensure that you and your business are getting what you need to feel supported throughout our time together. That said, here’s how it works: Once we agree on the scope of your project, I’ll send you a contract so you can see the terms and timeline clearly outlined. If that looks good, you'll sign your contract and pay 50% of the total project cost upfront. You’ll pay the remaining 50% once the project is complete. If for some reason it’s just not working out, and you stop the project before completion, you won't be refunded the initial 50%, but you won’t owe the remaining 50%.
  • I’ve just started my own business and don’t have a lot of money to throw around. Can you still help me out?
    I understand how hard it can be just starting out. Many people just do the Find My Voice process and go on to create their own websites and copy. And I encourage that wholeheartedly! You'll get a tremendous amount out of just going through that process. Another option if you already have a website, or have written your own copy is to check out my website review service. Shoot me an email at hello@erincoyle.com. I’d be happy to talk that option over with you.
  • I notice you use the word "embodied" a lot. What does that actually mean?
    Have you ever asked your grandma for a recipe and she says stuff like, “oh you put in a little bit of this and a little bit of that…” but she doesn’t give you any measurements? Embodied means that something is so second nature, so a part of you, you don’t even have to think about it. You just do it.

Still have questions?

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